The reigning champions of the Pro Kabaddi League (PKL), Jaipur Pink Panthers have signed a partnership with a radio platform, MY FM Rajasthan.
According to the agreement, the brand has been named the team’s radio partner for the upcoming edition. The Jaipur-based Kabaddi team announced this deal on its social media platforms with the caption, “Time to amplify the cheers! We’re thrilled to announce @MYFMIndia as our radio partner.”
Before this collaboration, the franchise also developed commercial ties with TYKA and Aquatein.
MY FM Rajasthan is a part of the 94.3 MY FM family and is regarded as one of the best radio advertising stations across India. Using an upstream approach, MY FM built on the rich history of Bhaskar Group to establish its network throughout 30 Tier II and III cities spread across seven states.
Following the footsteps of its brand name, which embodies the station’s emotional ownership and personalised approach, MY FM has achieved remarkable success by catering to the unique preferences of each individual market and dominating Tier II and Tier III markets. With an ongoing emphasis on its brand philosophy of “Jiyo Dil Se,” MY FM innovates and changes its offerings to suit local tastes while also building an emotional connection with its listeners.
Following an impressive performance at the auction, the two-time winners will be looking to add a third title to their collection in the forthcoming edition.