With this deal, the brand has been named the official partner of the side for the upcoming PKL edition.
Combining a passion for nation-building with an outstanding legacy, this partnership represents a major turning point for both Gujarat Giants and ACC. It shows a strong partnership between two brands that support sports, which is vital for the nation’s youth and development.
Ajay Kapoor, CEO, Cement Business, said, “This partnership is a fusion of tradition and ambition, a synergy of two brands with the same passion and a common goal of nation building. We believe that this partnership is a beacon of the united pursuit of excellence and a symbol of the enduring bond between the two strong teams. Together, we will embark on a journey of transcending boundaries, breaking barriers, and empowering our youth.”
As Gujarat Giants prepare to defend their championship, they have put together a formidable team. Ram Mehar Singh will serve as coach, while the team will be led by star defender Fazel Atrachali. With players like Rakesh, Rohit Gulia, Parteek Dahiya, and Mohammad Nabibaksh contributing depth and skill, the Gujarat-based side is well-balanced.
The Pro Kabaddi League, now in its tenth season, is the most widely watched and followed sporting event in India, second only to the Indian Premier League (IPL). Some of the top Kabaddi players in the world have been drawn to the league due to its incredible rise in popularity and fan base. The league, which will see 12 teams fighting for the prestigious trophy, is set to begin the campaign in Ahmedabad on December 2, 2023.