The multi-year partnership unites two powerful Italian brands: Peroni Nastro Azzurro 0.0%, the official beverage of Formula 1 team Scuderia Ferrari, and the Ferrari Challenge Trofeo Pirelli, which is currently in its 32nd season and one of the most well-known single-make racing series.
Through this agreement, the beer entity will be launching a series of limited-edition products, particularly Tifosi Nastro Azzurro 0.0%, which is a mark of celebration of this newly established collaboration as well as love for the Ferrari fans.
The Ferrari Challenge Trofeo Pirelli, an all-make series that has brought together dream cars and accomplished amateur racers at some of the most prestigious racetracks in the world, has been a part of the FIA-approved Peroni Nastro Azzurro 0.0% lineup for 32 years.
Speaking of this alliance, Fred Vasseur, Team Principal, Scuderia Ferrari, commented, “We are very pleased to announce the partnership between Scuderia Ferrari and Peroni Nastro Azzurro 0.0%. Having both brands represented in the blue riband category of motorsport contributes to ensuring strong visibility for Italy on the world stage. Our two great companies have many values in common, such as an eye for detail and style, as well as an ability to combine tradition and innovation in our respective fields. I’m looking forward to our collaboration with Peroni Nastro Azzurro 0.0%, which I’m sure will prove to be a great success for both parties.”
Paolo Lanzarotti CEO, Asahi Europe & International, said, “We are incredibly proud to launch our new partnership with Ferrari today. Through this partnership, we intend to elevate every moment for the fans who make this sport so special and who embody the very passion and flair so pivotal to both Peroni Nastro Azzurro 0.0% and Ferrari. Launching with our limited edition Tifosi Nastro Azzurro 0.0% bottles, we are beginning this partnership exactly as we mean to go on – a celebration of and collaboration with the fans.”