The Italian football club, Palermo FC have inked an alliance with the global fintech entity, SumUp.
With this development, SumUp has been named the sponsorship partner of Le Aquile for the Serie B 2023-24 season.
As per the deal, the company’s logo will be visible throughout Palermo’s Renzo Barbera stadium as well as in specifically allocated advertising locations.
As part of the newly agreed-upon arrangement, SumUp intends to provide specific benefits to local businesses. This includes dedicated promotions and bespoke deals created by SumUp specifically to meet the needs of businesses in the zone.
SumUp’s collaboration with Palermo FC is significant, especially given the growing demand for cashless payments in Sicily’s provinces. According to the firm, cities such as Ragusa, Messina, Trapani, and Palermo have the greatest percentages of contactless payments done using cards or smartphones.
Giovanni Gardini, CEO of Palermo Football Club, said, “We are proud to embark on this journey with SumUp, a visionary partner that shares our commitment to innovation and efficiency. Collaborating with a global company like SumUp represents a significant step forward in developing the Palermo brand on the international stage.”
Marc-Alexander Christ, Co-Founder of SumUp, stated, “Our partnership with Palermo FC doesn’t just bolster our local presence but strengthens our collaboration with Sicilian merchants and deepens our ties to the region. This alliance affords us the unique opportunity to align our brand with Palermo FC, a historic team boasting a large and dedicated fanbase, as well as an established global reputation.
He further stated, “Since becoming a part of the City Football Group in July 2022, Palermo FC has joined the ranks of some of the world’s most prominent sports holding companies.”
SumUp is a multinational financial technology business headquartered in London, United Kingdom. It serves over 3.5 million merchants in over 30 countries and maintains a product suite of tailored business solutions designed exclusively for the micro and nano segments.