The SA20 unit, Paarl Royals have announced a sponsorship renewal with the Paarl-based radio platform, Radio KC 107.7FM.
In this deal, the brand will continue to remain the official radio partner of the team for the second season of SA20.
The team unveiled this new agreement via its social media handles with the caption, “Matchday just got louder! 🔊 We are excited to announce @kc107.7 as our official radio partner 💗“
On the frequency of 107.7 FM, KC FM is a community radio station that covers the Paarl Valley/Boland area. The radio station began in 1996 and has always aimed to serve its audience with educational, amusing, and informational personalised material in Afrikaans, English, and Xhosa.
Its programming includes news broadcasts, entertainment shows, sports programming, music shows featuring the greatest in urban music, and talk shows about current events and community issues.
Prior to this deal, the franchise also named Six6s as the title sponsor for the second edition of the league.
Last year, the Royals did well in the tournament, winning four of ten games and finishing fourth in the tournament. This time around, the team will strive to win a few more games and clinch the prestigious SA20 title.