The Formula 1 team, Oracle Red Bull Racing has announced a partnership renewal with the Swiss watchmaker, Tag Heuer.
The extension was made in advance of the Formula 1 Heineken Silver Las Vegas GP this weekend. The two parties’ agreement was last renewed in 2021, and it is now not expected to expire before 2024. Tag Heuer has now been connected to Formula 1 for more than 50 years, courtesy of this agreement.
The two drivers of the team, Max Verstappen and Sergio Perez, will continue to feature the logo of Tag Heuer on their race cars and outfits.
Further to this deal, fans can anticipate brand-new experiences and activations that will fully immerse them in the Formula 1 world, according to Red Bull Racing and TAG Heuer.
Christian Horner, Team Principal and Chief Executive, Oracle Red Bull Racing, said, “Our collaboration with TAG Heuer has been a source of inspiration and innovation in the paddock and I have no doubt that together we will continue to wow audiences around the globe with amazing joint activations and products.”
Frédéric Arnault, Chief Executive of TAG Heuer, said, “Over the last five decades we have been involved with 14 Drivers’ World Championship crowns and 11 Constructors’ World Championship titles, so we are honored to continue a partnership with Oracle Red Bull Racing. This extension, the longest we have ever done, celebrates the incredible journey we have been sharing together.”