The National Women’s Soccer League (NWSL) has announced an agreement with the world’s leading football media company, Footballco.
This agreement has been signed for the league’s Championship Weekend, which will conclude with Gotham FC vs OL Reign on November 11, 2023, at Qualcomm Stadium in San Diego.
The NWSL Championship Weekend features the NWSL Championship Welcome Reception, the third annual Fan Fest, the Pathways to the Pitch and Beyond DEI Summit, and the 2023 NWSL Skills Challenge, sponsored by CarMax, in addition to the championship match. The schedule of activities and events will honour the teams and individuals who have made this the greatest NWSL season to date.
In addition to providing coverage and original content for its women’s football brand, INDIVISA, and its main international football brand, GOAL, Footballco is also hosting the NWSL Championship Welcome Reception and will create an exclusive video commemorating the 2023 NWSL season that will be shared on Footballco channels.
Footballco is working with a soccer and social creator talent to develop exclusive content throughout the NWSL Championship Weekend to provide distinctive content across the collaboration.
Sarah Gorden, a defender for Angel City FC and a finalist for the NWSL Defender of the Year award, will lead the player-led perspective during Championship weekend. Logan Olivia, an aspiring TikTok creator with experience in both the NWSL and USWNT, will host social media-first video content.
Throughout the whole schedule of events, special player- and fan-focused features will be added to the personality-driven programming.
Footballco, CEO, Juan Delgado, said, “We’re excited to partner with the NWSL on the culmination of their season and to use our unique content approach to showcase the best in women’s soccer talent in a way that will engage young fans through a fan-focused approach to content. Every month we reach 30 million US soccer fans, as well as 800 million across the globe, whether that’s through GOAL, Indivisa or our other global football properties.
“This partnership with the NWSL marks a new level of commitment to the league and to US women’s soccer coverage. We are thrilled to give our fans unique access to some of the biggest names in women’s football, and also introduce new fans to players making huge waves in the NWSL.”