The National Women’s Soccer League (NWSL) has bagged multiple lucrative media deals worth $240 million.
The premier women’s football competition has signed deals with CBS Sports, ESPN, Amazon Prime, and Scripps Sports, which cost $60 million per year.
According to the league, the collective deal, which is slated to start in 2024, includes agreements for 118 national windows on the media channels. It is anticipated to produce “record-breaking distribution and revenue.”
Every Friday night game in the NWSL regular season will be on Prime Video, and on Saturday night, the ION network, which is owned by Scripps, will host a doubleheader of games.
The league plans to stream live on Paramount+ and broadcast a package of regular-season games on CBS. Meanwhile, ESPN will broadcast a bundle of games on its many networks, with live English and Spanish streaming available on ESPN+.
Jessica Berman, NWSL Commissioner, said, “These partnerships fundamentally change the game for our league and the players who take the pitch each week. We have taken great care to ensure our games are discoverable by increasing our reach in order to expose new audiences to everything that makes our league special, without compromising the economic value of our product. This is the beginning of our future.”
In NWSL 2023, San Diego Wave FC have been leading the charts with 37 points, which includes 11 wins, four draws, and seven defeats in their 22 games. Portland Thorns FC and North Carolina Courage secured the second and third spots, respectively.