Following the agreement, Monster Energy has been named the official partner of the F1 team.
Welcome to the McLaren F1 family, @MonsterEnergy! 🤝— McLaren (@McLarenF1) November 28, 2023
Monster Energy, a leading global energy drink brand with deep roots in motorsport, has joined the McLaren Formula 1 Team as an Official Partner for the 2024 season and beyond.
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Through this deal, the logo of the energy drink brand will be visible on the helmets, race suits, caps, and drink bottles of the team drivers, Lando Norris and Oscar Piastri.
Furthermore, the British racing team will collaborate with Monster Energy to curate lucrative activations and content that helps enhance the fan experience.
Expressing his remarks on the new partnership, Zak Brown, CEO, McLaren Racing, commented, “We are delighted to join forces with the iconic Monster Energy brand from next season onwards. Monster focuses on celebrating athletes through bold ideas and creating awesome content, so we can’t wait to explore ideas and find new ways to engage and entertain our fans.”
Rodney Sacks, Chairman and Co-CEO of Monster Energy Company, commented, “Monster Energy is proud to start this new chapter in its F1 journey with McLaren Racing. Monster is focused on enhancing fan experiences and partnering with a world-class team and its elite drivers to share our passion with F1’s global audience. We are planning some really exciting programs with Lando and Oscar and are excited to go racing together from 2024.”