The Formula 1 team, BWT Alpine F1 Team has secured a multi-year partnership with the software brand, MNTN.
Following the agreement, MNTN has been named the official performance TV sponsor of the French F1 team.
A results-driven full-throttle peak performance pun-filled partnership. @WeAreMNTN is now the official Performance TV sponsor of BWT Alpine F1 Team. #LasVegasGP & Beyond.#Alpine
— BWT Alpine F1 Team (@AlpineF1Team) November 16, 2023
The multi-year association will begin at the Las Vegas Grand Prix and will continue for crucial races during the 2024 season.
The branding of the software entity will be cemented on the A523 and team environments at key races during the forthcoming seasons.
Ryan Reynolds, MNTN’s Chief Creative Officer, said, “A few years ago if you had said I’d be bringing together my performance marketing software firm and Alpine F1 Team, I would have told you to get out of my living room – after asking you to explain what some of those words meant. Today, I’m overjoyed to be surrounded by so many talented people delivering such excellence so quickly. Here we go!”
David Gendry, VP of Alpine Sponsoring, Partnerships and Communications, said, “We are thrilled to welcome MNTN as a team partner. F1 is the fastest-growing major global sport, and MNTN helps brands move just as fast to launch TV advertising campaigns that drive immediate results with no pit stops required. We look forward to our journey together.”
He also expressed, “Formula 1 is about pushing boundaries and boosting performance – and so is MNTN,” said MNTN President and CEO Mark Douglas. “I’m a big fan of the Alpine team and its incredible heritage and look forward to growing a larger global audience together. Allez!”
Through engaging content, Ryan Reynolds’ Maximum Effort will create all of the material for this partnership, providing Alpine and its fans with a distinctive MNTN narrative.
MNTN, the TV software, offers linked TV advertising with unparalleled ease and performance. The platform helps brands to get quantifiable conversions, revenue, site visits, and more. MNTN is listed as one of the Most Innovative Companies of 2023 by Fast Company.