Mercedes F1 team announces sponsorship pact with Qualcomm

The Snapdragon logo can also be found on the newly introduced Mercedes-AMG F1 W14 E Performance car.

The Formula 1 team, Mercedes-AMG PETRONAS has inked a new sponsorship collaboration with Qualcomm Technologies, which will also feature the Snapdragon brand. This agreement was made in order to use Snapdragon technology to improve both in-person and online fan experiences.

This strong alliance intends to provide fans with new and exciting ways to interact with the Mercedes-AMG Petronas team.

With Qualcomm Technologies’ joint initiative with Mercedes-AMG Petronas Formula 1 Team, enthusiasts could indeed anticipate seeing groundbreaking creative approaches that will elevate their racing experience, whether they’re viewing from home or in person.

The Mercedes-AMG Petronas Formula 1 Team is committed to accelerating its digital transformation and establishing an advanced smart space on its UK campus.

Furthermore to Snapdragon technology, the unit will implement other innovative Qualcomm technologies.

The Snapdragon logo can also be found on the newly introduced Mercedes-AMG F1 W14 E Performance car, which was revealed at the Silverstone Circuit in the United Kingdom. This logo will appear not only on the car but also on the drivers’ racing suits, and senior personnel attire, as well as in the garage and trackside team areas.

Mercedes, Team President, Toto Wolff, said, “Innovation is core to our business. It is just as important in connecting with our fans, and building the workplace of the future, as it is in the design and creation of our race cars. With the Snapdragon brand, we have the perfect partner to innovate and transform. We look forward to creating unique and bold solutions as we push ahead in these areas.”

Team Principal Christian Horner, commented, “This is very much about getting the fans involved in the design and look of the car. For the three US races that we have this year, for the first time ever, we’re going to get the fans involved to create the livery for those three races. It’s going to be a competition, it’s a huge opportunity and we’ve thought long and hard about it. We know it’s what people want to see, to get involved, and this is your chance to be able to do that.”

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