McLaren Racing, Udemy forge multi-year association

The first-of-its-kind deal, which covers the full McLaren physical racing portfolio, will have Udemy as the official learning and skills partner.

The British motor racing team, McLaren Racing has announced a multi-year partnership with an education technology company, Udemy.

The first-of-its-kind deal, which covers the full McLaren physical racing portfolio, will have the leading online skills marketplace and learning platform as the official learning and skills partner of the McLaren Formula 1 Team, Arrow McLaren IndyCar Team, NEOM McLaren Formula E Team, and NEOM McLaren Extreme E Team.

Udemy, headquartered in San Francisco, will provide Udemy Business licences to McLaren Racing employees, providing them with adaptable and efficient learning possibilities that will drive McLaren’s strength and productivity.

This is Udemy’s first foray into motorsports, and it supports both companies’ common goal of providing adaptable, broad, and comprehensive possibilities for learning and growth to help people achieve personal and commercial outcomes.

As part of the collaboration, Udemy’s logo will appear on the race vehicles and team kit of the McLaren Formula E Team beginning with season 10 of the ABB FIA Formula E World Championship. Furthermore, the branding will also feature on the headgear of McLaren Formula 1 drivers, Lando Norris and Oscar Piastri, throughout the 2024 F1 season.

Daniel Gallo, Chief People & Sustainability Officer, McLaren Racing, said, “We are thrilled to welcome Udemy to the McLaren Racing family. Here at McLaren, we believe that our people are our biggest advantage and we are proud to have Udemy on board to support our team’s upskilling journey. We are excited to further unify our racing series alongside Udemy, while giving our people the opportunity to develop and grow.”

Greg Brown, President and CEO, Udemy, said, “We are excited to partner with McLaren Racing to develop their team, from those in the driver’s seats and pit lanes to those running the business in their corporate offices. Udemy’s fresh and relevant course content will help McLaren maintain a high-performing team, staying ahead of fast-moving and ever-evolving trends in technology and business. We’re equally thrilled to support all four physical race series, demonstrating our commitment to the McLaren team’s learning journey.”

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