McLaren Racing, the British Formula 1 racing team, has announced a new sponsorship deal with DP World.
The long-term agreement, which includes exposure on the team’s car in addition to the overalls of drivers Lando Norris and Oscar Piastri, is revealed before the 2023 Formula 1 season.
160over90, a company owned by Endeavor, which is the official sports marketing agency of DP World, assisted the UAE-headquartered company in putting the agreement together.
To increase efficiency, DP World will provide its services to the McLaren F1 team’s supply chain. The move marks DP World’s return to Formula 1 after serving as the team’s headline sponsor for the 2020 season.
In its capacity as McLaren Apex’s lead partner, DP World will be given a prominent presence at the events that are held as a result of this arrangement and will work with McLaren to broaden the program’s reach.
In addition, this collaboration has paved way for DP World to become the lead partner of McLaren APEX, which is McLaren’s off-track business-to-business event programme, encouraging impactful tie-ups across the team’s lucrative and extensive partner network and further.
Zak Brown, CEO, McLaren Racing, said, “We are thrilled to welcome DP World to the McLaren family. Logistics is a significant challenge in a global sport like Formula 1, and DP World’s smart solutions will help us enhance the efficiency of our partner and supply chain network, contributing to performance on and off the track.
“We are proud to partner with a brand that shares our values in sustainability, including our journey to reduce emissions from our sport. We look forward to going racing with DP World in 2023.”
Mohammed Akoojee, Chief Operating Officer, Logistics, DP World, said, “We are delighted to join forces with Zak and the McLaren team at an extremely exciting time for both DP World and motorsports. We take great pride in leading innovation in global supply chains and this partnership will showcase our logistics capability alongside one of the most dynamic players in the sector. This is an amazing opportunity, and we look forward to supporting McLaren at all levels to enhance the sport, by providing smart logistic solutions that are transparent, sustainable and cost-efficient.”