Suryakumar Yadav, who represents India in ODI and T20I matches and currently plays for Mumbai Indians (MI) in the Indian Premier League (IPL), has been appointed as the brand ambassador for Maxima Watches.
Maxima is one of the country’s biggest watch brands, with a significant presence in the smartwatch marketplace. The company sells its products in the country through retail stores and e-commerce networks.
Yadav will be seen wearing Max Pro Smartwatches, including the recently released Max Pro X1. Maxima hopes to expand its consumer base by leveraging the ongoing IPL season to enhance sales of its recently released smartwatch.
“Maxima is delighted to introduce our association with Yadav – as our brand ambassador. We are proud to have this exemplary cricketer as our brand ambassador and we are confident that this association will enable us to reach out to millions and serve the expectations of our target audience,” said, a company spokesperson.
“Maxima is an iconic brand, which has been redefining the watch industry for the last twenty-six years. The massive customer acceptance of Maxima products has been a testimony of its success and it will be an honour for me to represent such a brand,” stated Suryakumar Yadav.
Yadav will be playing his next match for MI against Kolkata Knight Riders (KKR) on May 9, 2022, at 7:30 PM IST.