MLB announces New York Life as official financial guidance partner in multi-year deal

Under the multi-year pact, New York Life has also been designated as an official sponsor of Little League and the Little League World Series.

The professional US baseball tournament, Major League Baseball (MLB) has revealed that New York Life, the largest mutual life insurer in America, has been named the official financial guidance partner of the league in a multi-year association.

Under the agreement, New York Life has also been designated as an official sponsor of Little League and the Little League World Series and named the presenting sponsor of the MLB Little League Classic held annually.

Aaron Ball, Senior Vice President and Co-Head of New York Life’s Foundational Business, said, “New York Life agents help individuals and families throughout the U.S. protect what matters most and build financially secure futuresBaseball, our great American pastime, embodies people’s hopes and dreams and unites fans of all backgrounds and ages. This partnership enables us to celebrate our shared values and develop opportunities for fans to engage with New York Life.”

Noah Garden, Deputy Commissioner, Business & Media, Major League Baseball, said, “Baseball has always been more than just a game – our sport is an experience for millions of fans that creates core memories, especially for young people. We are proud to partner with New York Life, a company that understands the importance of family and making a positive impact on communities.”

“Through this partnership, we are continuing to support our agents’ efforts to build relationships with clients across the country,” said Amy Hu, Chief Marketing Officer, New York Life“We’re excited by the opportunity to foster regular digital, stadium, and in person connections that resonate with our key client segments.”

As per the agreement, New York Life and MLB will organize unique fan engagement opportunities, provide giveaways, highlight community achievements, and foster the development of baseball among young players. Enthusiasts can anticipate thrilling chances to connect with beloved teams, players, and financial experts throughout the baseball season.

In the upcoming years, the life insurer and the baseball competition will join forces on several initiatives. They will honour young fans attending their first baseball game through the National First Game Certificate Program. Acknowledgement will be given to exceptional youth athletes at the Little League World Series and MLB Little League Classic. The legacy of Black baseball at MLB at Rickwood Field will be commemorated. Financial education will be facilitated by connecting New York Life’s vast network of over 12,000 financial professionals with local Little League Baseball and Softball programs.

New York Life Insurance Company holds the distinction of being the third-largest life insurance company and the largest mutual life insurance company in the United States. It proudly occupies the number 71 spot on the 2023 Fortune 500 list, which ranks the nation’s largest corporations by total revenue.

MLB recently solidified international partnerships, by partnering with the Japanese hospitality company, JTB. The entity will serve as the official sponsor of MLB’s World Tour.

The 2024 MLB regular season is scheduled to kick off on March 20-21, 2024, with an exclusive two-game series featuring Los Angeles Dodgers and San Diego Padres in Seoul, South Korea. Subsequently, the opening day will unfold the following week, with all 30 teams hitting the field on Thursday, March 28.

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