The top Sri Lankan T20 competition, Lanka Premier League (LPL) has announced a sponsorship deal with a one-stop destination for sports coverage, skyfair.news.
As part of the deal, skyfair.news will be serving as the title sponsor for LPL’s fourth edition. Following this development, the T20 league will now be called skyfair.news Lanka Premier League.
skyfair.news is an all-encompassing resource for sports coverage. To provide readers with a greater knowledge of the games and players, the website features an in-depth news analysis of several cricket leagues that includes incisive analysis, professional opinions, and match clips.
skyfair.news will receive the naming rights, exposure of the logo on the chest of the attire, and player-exclusive interviews as part of the title sponsorship commitments for the current season of the league which begins in Colombo and Kandy from July 30.
Managing Director, skyfair, Ian Michael Viner, said, “I am excited about this wonderful journey and celebrating cricketing spirit of Sri Lanka. Together, we aim to achieve great things especially bringing to the fore the excitement of the game and creating unforgettable moments for the fans. With SkyFair strong readership and LPL’s strong growth opportunities coming together, there are no limits to what we can achieve!.”
Anil Mohan Sankhdhar, Founder and CEO of IPG Group—the official rights holder of LPL, said, “We are proud to have skyfair.news as the title sponsor for LPL 2023. While we provide live action, skyfair.news will ensure the fans get to witness in depth analysis of every game played during the tournament. This collaboration will only help in promotion of sports, cricket in particular, not only in Sri Lanka but also India and other parts of the sub-continent region.”
Galle Titans (formerly known as Galle Gladiators), Jaffna Kings, Colombo Strikers, Dambulla Aura and B-Love Kandy (formerly known as Kandy Falcons, Kandy Warriors, and Kandy Tuskers) are the five teams that will be taking part this year. Sri Lankan cricketers like Angelo Mathews, Wanindu Hasaranga and Dasun Shanaka along with global T20 superstars such as David Miller, Babar Azam and Shakib Al Hasan have confirmed their participation for this year’s edition.