LALIGA, the premier football league in Spain, has announced a groundbreaking partnership with the global electronics leader, Samsung.
This collaboration will bring the Spanish league’s thrilling action and captivating stories to millions of Samsung Galaxy device users in North America and Canada.
Commenting on the partnership, Alan Nissim, Head of Business Operations for LALIGA North America, said, “Our goal is to deliver content to our fans wherever they are, and partnering with Samsung will allow millions of our fans to stay updated with the latest news on LALIGA. This partnership will serve as a new tool to promote the league and enhance the service that LALIGA North America provides to our broadcast partners in the region.”
Maya Harris, Head of Business Development and Strategic Partnerships for Samsung, added, “Every day, millions of people look to Samsung News for instant and personalized updates on the topics that matter the most to them. In adding LALIGA content to the service, we are giving soccer fans the news they need and broadening access to even more people.”
The top-flight Spanish football’s partnership with the South Korean tech giant is a game-changer for North American football fans. By delivering real-time news, highlights, and exclusive content directly to millions of Samsung Galaxy devices, LALIGA is set to revolutionize the fan experience. With this strategic move, Spain’s top football league aims to surpass rival leagues in digital engagement and create a passionate community of North American supporters.
For over seven decades, Samsung has strived to make a positive global impact through its diverse businesses. It’s renowned for its varied portfolio including TVs, smartphones, wearables, tablets, appliances, network systems, medical devices, semiconductors, and LED solutions of innovative products and services. It has a proven track record of shaping industries and making a positive global impact. The company’s recent partnerships with the World Surf League, Street League Skateboarding, and Pro Breaking Tour demonstrate its commitment to supporting exciting sports and connecting with diverse audiences.
Spain’s premier football division has also been actively expanding its global reach through strategic partnerships. Recent collaborations with beIN Sports, StarTimes, DAZN, and Exness have strengthened the league’s presence in key markets around the world.