The Premier League (PL) club, Leicester City FC have announced a landmark partnership with the leading online gaming platform, BC.GAME.
The multi-year deal, one of the most lucrative in the club’s history, sees the cryptocurrency casino’s logo displayed on the front of the men’s first team and replica shirts starting from the 2024/25 season.
Commenting on the partnership, Leicester City, Chief Executive, Susan Whelan, said, “We welcome BC.GAME to Leicester City – an opportunity to work with an innovative partner in a new category for the Club. As a leading global operator in a rapidly evolving environment, BC.GAME already have a history of successful relationships in sport and we look forward to the development of a mutually beneficial partnership.
“The ability to attract high-value partners upon our return to the Premier League is vital to our determination to re-establish Leicester City among the game’s elite, to continue to invest in a competitive squad and to ensure the best possible experience for our supporters.”
Rayne Davis, Director of Marketing and Affiliates for BC Game, added, “We are excited to join forces with Leicester City, a club with a rich history, a passionate fanbase and authentic global appeal. This partnership represents a unique opportunity to introduce a new brand of exciting, safe and responsible online gaming to new audiences, and we look forward to a successful collaboration.”
Founded in 2017, BC.GAME has rapidly expanded its reach by leveraging the growing popularity of cryptocurrencies and blockchain technology. The platform offers crypto-based games, prioritizing transparency, fairness, and security. With a strong commitment to responsible gaming, the gaming platform has implemented robust measures to protect players and promote a safe gaming environment.
The Foxes’ return to the Premier League for the 2024/25 season promises to be an exciting chapter for the club and its fans. The East Midlands outfit will kick off their campaign with a home match against Tottenham Hotspur on August 20 at 12:30 AM IST.
