The Spanish professional football competition, LALIGA has inked a partnership extension with an American wireless network operator, Verizon.
The agreement has been reached as the football league aims to increase its influence in North America.
Consumers of the American telecom giant will be able to watch content from the Spanish competition for at least three more campaigns owing to the extension of the sponsorship arrangement, which has been in place since 2019.
Fans will also receive extra benefits as part of LALIGA’s freshly planned summer tour in the United States, alongside other perks throughout the 2025-26 season.
In addition to Verizon’s Director of Sponsorships Marissa Weseloh, SVP of Strategic Partnerships John Nitti, VP of Partnerships Nick Kelly, and the firm’s sponsorship Manager Richard Scheer, negotiations over the deal’s extension were mediated by LALIGA North America CEO Boris Gartner and his coworker Patrick Lowe, Head of Partnerships.
Since the local arm was formed in 2018 by the Spanish league and US-based company Relevent Sports Group, LALIGA has collaborated with Verizon to construct a sponsorship portfolio of 10 partners throughout North America with a total yearly income of more than $12 million.