The governing body for cricket in the Australian state of Victoria, Cricket Victoria has announced a multi-year sponsorship extension with Australia’s leading cricket manufacturer, Kookaburra.
As part of the deal, the brand has been labelled as an official partner of Cricket Victoria for the next three seasons.
Kookaburra was founded in Melbourne in 1890 by AG Thompson and is still 100% Australian-owned and run today by fourth and fifth-generation Thompson family members.
Cricket Victoria and Kookaburra first inked an agreement in 1937. Every year, Kookaburra distributes cricket balls for contests at all levels throughout the state.
By the deal, Kookaburra will remain the naming rights partner of the Victorian Premier Cricket tournament as well as a community cricket partner.
Kookaburra is happy to assist players at all levels of journey, from the state’s finest to Premier Cricket and beyond.
Cricket Victoria General Manager, Consumer Business, Toby Williams, said, “We’ve enjoyed a long and productive relationship with Kookaburra, and they consistently deliver quality products and outstanding service to the community and grassroots cricket. Kookaburra is an iconic organisation that is synonymous with our game. We look forward to working with them and building on the recent years of success.”
Leigh Watts, Chief Sales and Marketing Officer, said, “The work Cricket Victoria is doing to ensure a sustainable future for the game is vital and we’re really happy to play a part in supporting that. Extending our partnership with Cricket Victoria will mean better access to equipment and more funding for grassroots cricket.”