The official digital streaming partner of the Indian Premier League (IPL), JioCinema has unveiled an advertisement campaign ‘TV Dekho Toh Aise’ featuring the former Indian captain, Kapil Dev, and the ace Indian pacer, Jasprit Bumrah.
JioCinema’s newest lineup of films focuses on the Connected TV (CTV) proposition for consumers who prefer to watch the IPL on both digital and big screens. The advertisements also highlight the platform’s various capabilities, which allow fans to go from a ‘lean-back’ to a ‘lean-forward’ viewing experience with unparalleled autonomy.
IPL 2024 is all set to begin on JioCinema on March 22, 2024, with the defending champions, Chennai Super Kings (CSK), taking on Royal Challengers Bangalore (RCB) at the MA Chidambaram Stadium in Chennai.
The presentation of the films, created by Chrome Pictures, is banter-filled, with discussions between the two ace cricketers interspersed with tongue-in-cheek barbs at one another, all in good fun. In the first clip, Bumrah is watching the cash-rich tournament on his mobile phone when Kapil Dev enters the scene and starts having a conversation with him. Bumrah is seen claiming mastery over how his generation enjoys the IPL until Kapil confronts him by turning on a Connected TV and streaming the same content Bumrah was seeing. The second film with the duo continues in the same vein, as they explain the prospects of watching the IPL in 4K with a variety of camera angles and critical events.
The latest advertisements by JioCinema mainly focus on India’s evident desire for Connected TV viewing of their preferred sports content. For the previous four quarters, every TV set sold in the nation has Connected TV. Over 125 million people watched the IPL on CTV during the previous season, and 200 million are anticipated to do so this year.
Viacom18 Spokesperson, said, “While there is no doubt that India has gone digital in the way it watches the TATA IPL or any other live sport, Connected TV viewers are a rapidly growing subset within the digital universe. Our films with Kapil Dev and Jasprit Bumrah drive home the message that the TATA IPL can not only be enjoyed at convenience with flexibility on a mobile phone but also with high-end features for free on Connected TV.
“It is the same thrill of the high-octane tournament but on a big screen with the viewer having complete control over the premium viewing experience. It is our submission to cricket fans to get a first-hand experience of how JioCinema is redefining the TV experience and hence the line, ‘TV Dekho Toh Aise’ in the campaign.”