Indian Premier League franchise, Kings XI Punjab has signed a sponsorship deal for a duration of three seasons with leading financial exchange disruptor in India EbixCash, making them their Title sponsor.
The deal will see EbixCash logo at the front of the team’s jersey. The brand will also leverage exclusive rights included in the sponsorship contract, such as; the use of player images, team logo, meet and greet with fans (virtual meets for this season) and so on.
Partnership with KXIP will provide nation-wide visibility to the brand at a minimal cost, as compared to sponsoring other major IPL teams for the same position.
On the other hand, Paytm, the competitor brand which also deals along the same line as EbixCash, is in a central contract with IPL as the ‘Official Umpire Partner’ till the end of the 2022 season. It is also the title sponsor for BCCI home series till the end of 2023.
Mr. Satish Menon, CEO of KXIP said, “We are pleased to associate with EbixCash and welcome them as our title sponsors. The Dream11 IPL 2020 is a fresh start for us, and we believe that it will be a mutually beneficial and fruitful journey for both brands.
Anil Kumble, Head Coach of KXIP said, “I am looking forward to work with the fantastic mix of young and seasoned players in the squad. Coming back as a coach of a cricket team again, I hope to make a significant contribution in KXIP’s journey ahead.”
Robin Raina, President and CEO of EbixCash said, “EbixCash is thrilled to partner with Kings XI Punjab for the upcoming season. This partnership will provide us with a unique opportunity to connect with the audience across India.”
EbixCash has also announced a partnership deal with another IPL franchise, Delhi Capitals as their principal sponsor for the upcoming two seasons. The brand logo will be sported on the back of the Delhi Capitals’ jersey.