The cricket carnival after the ICC Men’s Cricket World Cup 2023 is continued by the high-octane T20I series between Australia and India. The Men in Blue secured the first T20I by two wickets, courtesy of some brilliant batting displays by Ishan Kishan and Suryakumar Yadav.
For Indian fans, the competition is being aired on Viacom18‘s top sports channel, Sports18 and OTT platform, JioCinema. For the event, the uprising sports network in India has announced multiple brands as on-air sponsors. Let’s take a look at the list of advertisers for the limited-overs series between the two cricketing giants:
Associate Sponsors:
BharatMatrimony: BharatMatrimony, established in 2000, is an online matrimonial platform that was founded by Murugavel Janakiraman, who later found his wife via his own matrimonial site.
Lenovo: Lenovo, an international technology corporation based in China, specialises in the design, development, and distribution of business solutions, software, personal computers, consumer electronics, and other associated services.
Motul: Motul is a French multinational brand that produces, develops, and markets lubricants as well as other specialised products for industry and engines.
Delhivery: Delhivery is the biggest and most fully integrated logistics provider in India. By combining state-of-the-art engineering and technological capabilities with outstanding facilities and superior logistics operations, the company hopes to create a high-class operating system for commerce.
While BharatMatrimony has been roped in for both TV and OTT, Lenovo, Motul, and Dehlivery are included just for the OTT network.
Co-presenting Partners:
AM/NS India: ArcelorMittal and Nippon Steel, two of the biggest steel corporations in the world, have partnered to form AM/NS India. AM/NS India is a company that manufactures flat steel, ranging from iron ore to ready-to-market products.
MakeMyTrip: The top online travel agency in India, MakeMyTrip was founded by Deep Kalra in 2000. The company started out in the US-India travel market with the goal of empowering Indian travellers with instant booking and a wide range of options.
The above two brands have been onboarded by the broadcaster as co-presenting partners for TV and OTT, both.
The series is going to last for a good 11 days, thus giving ample time for advertisements to gather hefty exposure on the networks.
The second match of the series is scheduled for tomorrow, i.e., November 26, at 7 PM IST. The match will take place at the Greenfield International Stadium in Thiruvananthapuram, giving fans some cricketing action in the region after two of India’s WC warm-up games got abandoned due to rains.