The energy drink brand, Hell Energy has onboarded Indian pace bowlers, Mohammad Shami and Shardul Thakur as brand ambassadors.
To celebrate this new alliance, both Shami and Thakur have also launched their limited edition packaged energy drink, Hell Cricket Crazy.
Speaking on this new association, Shardul Thakur, expressed, “I am thrilled to be associated with a global brand like HELL ENERGY, whose interest in promoting sports align with mine. As a supporter of our Team during the ongoing Cricket World Cup, HELL is a great accompaniment for all of us. So grab HELL ENERGY and cheer with all your power.”
Expressing his delight at the partnership, Mohammad Shami, commented, “It is the determination to win against all odds and to strive for excellence that keeps me going as a cricketer. I am exhilarated to be representing one of the leading brands in Energy Drinks and look forward to the exciting moments ahead. The success of this drink can be attributed to its excellent quality and this attribute resonates completely with my philosophy of trying to be the best in one’s domain, irrespective of the many challenges that life may throw at us.”
Unnikannan Gangadharan, Country Head, Hell Energy India, said, “HELL ENERGY is a brand that has consistently supported sports through various partnerships and is loved by many for its deep connect. We are proud to associate ourself with two outstanding cricketers during the most sought after Cricket Tournament in 2023. The dynamism, style and flair that these two cricketers exude fits the message that we want the brand to stands for with their undying passion for the game.”
Hell Energy Drink is a renowned energy drink brand that is largely distributed in Europe and Asia. The brand was launched in 2006 by a privately held firm formed in Hungary in 2004, which was renamed “Hell Energy Magyarország Kft” in 2009. Within three years, it had risen to the top of the Hungarian market.