The Indian Street Premier League (ISPL) team, Chennai Singams was the highest bidder at the auction, spending INR 96.4 lakh out of an INR 1 crore budget.
The Chennai-based unit, which is owned by Rajdipkumar Gupta, Sandipkumar Gupta, and actor Suriya Sivakumar, is one of six teams competing in the street-to-stadium league’s debut season, which is scheduled to begin on March 6 in Mumbai.
Sumeet Dhekale, one of the most expensive players, was acquired by Chennai Singams for INR 19 lakh. Ketan Mhatre, Farman Khan, Dilip Binjwa, Sanjay Kanojjiya, and Sagar Ali were the next most expensive players, costing INR 16.5 lakh, 10.5 lakh, and INR 4.4 lakh, respectively.
Given the team’s stature, the promoters secured lucrative sponsorships for the debut season.
On signings, Chennai Singams Co-owner, Rajdip Gupta, said, “The team and I are very elated to join hands with such esteemed global brands. Such sponsorships and collaborations are important to increase team visibility and boost overall performance. Looking forward to a great season this year and tying up with numerous brands in the years to come.”
Let’s have a look at the esteemed sponsorship portfolio of Chennai Singams for the upcoming ISPL season:
Principal Sponsor:
Hell Energy: Hell Energy Drink is a well-known energy drink brand that is widely marketed throughout Europe and Asia. A privately held company established the brand in 2006; in 2009, it changed its name to “Hell Energy Magyarország Kft.
Official Partner:
YES BANK: Founded in 2004 by Ashok and Rana Kapoor, Yes Bank is an Indian bank with its headquarters located in Mumbai. YES BANK provides a diverse range of products, services, and digital solutions to retail, MSME, and corporate clients.
Other Partners:
ibis hotels: ibis hotels is a 1974-founded French brand of budget accommodations owned by Accor. In 2011, Ibis Styles and Ibis Budget were rebranded from All Seasons and Etap Hôtel, respectively, to become Accor’s economic megabrand.
Tejus Jose, Director of Operations, ibis and ibis Styles India, said, “It’s going to be a great association with Chennai Singams as the popular game of cricket enters into different exciting formats. We, as one of the official jersey sponsors and partners of the franchise, wish all the luck and success to the team ahead of its ISPL debut.”
Nuvama Wealth: One of India’s biggest wealth management platforms, Nuvama Wealth and Investment Limited serves about 670,000 wealthy and high net-worth individuals in addition to 2,400 of the country’s wealthiest families.
Route Energy: Route Energy is a developing solar energy solution provider with a strong focus on sustainable energy and energy efficiency products, solutions, and consulting services. The company aims to provide economically effective, environmentally friendly, and energy-efficient approaches for industries, commercial institutions, and residential units.
TYKA: TYKA is an Indian brand of sportswear and equipment that was introduced in 2009 by TK Sports Private Limited. The company’s headquarters are currently in Jalandhar, Punjab.