Harvest Gold, one of India’s leading bread companies and a subsidiary of Grupo Bimbo, the world’s largest baked goods company, has launched the ‘Harvest Gold Global Race 2023,’ for which India’s renowned badminton player, Saina Nehwal, has been named race ambassador.
The race returns for its eighth edition on September 24, 2023, in Cyber City Gurugram, with the goal of providing nourishment to all. This year, the brand has partnered with The Robin Hood Army, a major NGO that works to secure nourishment for the impoverished and less fortunate parts of society, under the theme “Run the Distance, Make a Difference.” Harvest Gold has agreed to contribute 20 loaves of bread for every Global Race registration received in India.
The company is dedicated to supporting healthier lifestyle choices through its selection of nutritious goods, in keeping with its aim to promote health and well-being. Harvest Gold underlines through this event that it’s not just about running but also about providing back to society in order to foster a better world.
Mr. Raj Kanwar Singh, Managing Director of Grupo Bimbo, India, said, “We are thrilled to announce Harvest Gold Global Race 2023. Driven by the goal of creating a better world, Harvest Gold is dedicated to promoting healthier lifestyle choices. The Harvest Gold Global Race stands as a purposeful endeavour, where participants are not solely running for their well-being but are also making significant contributions to support the underprivileged. I urge everyone to unite and collectively take a stride towards eradicating hunger. “Let’s ‘Run the Distance, to make a Difference’.
“We are excited to partner with Former World Champion and India’s celebrated athlete, Saina Nehwal, for Harvest Gold Global Race 2023. Saina’s prowess on the court is well-known. This collaboration signifies her being a champion on the court to being a champion for a cause – the cause of nourishing a better world, a mission that resonates with Harvest Gold’s ethos”.
On the partnership, Saina Nehwal, stated, “I believe in taking one step at a time and striving relentlessly, a philosophy that’s served me well in sports. Similarly, I believe every effort to create a better world, big or small, brings us closer to overcoming societal challenges. I’m honoured to partner with Harvest Gold. As an athlete, I’ve always believed our impact goes beyond the finish line, and this partnership embodies that belief.
“The lack of accessibility to nourishment still stands as one of the most pressing challenges for our world and the Harvest Gold Global Race presents an opportunity for all of us to engage and make a valuable contribution towards ‘Nourishing a better world’.”
In its eighth year of operation, the worldwide competition gave more than 60 lakh slices last year. The Harvest Gold Global Race 2023 is slated for September 24, 2023, and it will have three separate categories, 3K, 5K, and 10K, allowing participants of all ages to compete.