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Santos FC inks partnership with Binance

The cryptocurrency exchange company will be the front jersey and training kit sponsor.

The Brazilian football club, Santos FC has penned down a partnership deal with the cryptocurrency exchange company, Binance. Following this association, Binance has been labelled as the club’s new sponsor and the official licensee for the fan tokens and NFTs of Santos FC.

Apart from these, the cryptocurrency exchange company will be on the front jersey and training kit sponsor of the Brazilian club from the 2021 season.

The Santos FC Fan Token will be issued via the Binance Launchpool and users will be able to farm those tokens in the BNB Pool and BUSD Pool for 30 days. The official Santos FC Fan Token is a utility token that will be providing the fans with revolutionary new ways to engage with their favourite club. While through this new fan token initiative, the club hopes to produce as much as 10 million dollars in the initial stage.

Speaking on the occasion, Binance CEO and co-founder Changpeng ‘CZ’ Zhao said: “The Binance Fan Token represented a “powerful new way for fans to express their support and love for their favourite teams”. Receiving Santos on our platform is an important milestone, as the club is one of the most traditional in Brazil – a country where football is an important part of the national identity,” he said.

“With our entry into the Latin American football culture, Binance will promote amazing activities and new engagement opportunities for fans across the continent who are ready to venture into the world of fan tokens. Having Santos on Binance’s Fan Token platform means fans can collect and use NFTs, participate in exclusive polls and unlock badges and rewards based on their level of engagement.”

Adding to that, Andres Rueda, Santos FC president, said: “The club is excited to partner with Binance through this agreement, which reinforces club’s commitment to providing fans with meaningful experiences with unparalleled access to the engagement platform they need.

“This partnership further fuels our passion to continue looking for creative and innovative ways to drive engagement solutions with fans and opens a new chapter in our club’s history.”

This is Binance’s first partnership deal with a Latin-America football club. However, it has already roped in Serie A outfit, Lazio and Portuguese club, Porto in Europe.

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