MS Dhoni, as Bijness Bhai, is back with a new campaign for GoDaddy. Amidst the excitement of the Indian Premier League, GoDaddy today launched the second phase of its Indian marketing campaign – Bijness Bhai. The campaign continues to focus on encouraging small businesses in India to build a complete, integrated online business and creates awareness about how GoDaddy’s online products and services can help them in this process.
In this advertisement commercial, Dhoni will be seen encouraging and communicating the advantage of owning a domain name, and presence on social media can help in making businesses successful on the digital platform.
The campaign will be launched in seven Indian languages such as Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil, and Telugu, to help spread the message to Indian small business owners and entrepreneurs across different states in the country.
The campaign features two quirky television commercials with Dhoni as Bijness Bhai, who is a role model for entrepreneurs. Through a fun, engaging narrative, the commercials bring alive GoDaddy’s proposition of being the ideal partner of the new India’s driven and advanced entrepreneurial and small business ecosystem.
Currentlya the two TVCs have been released on GoDaddy’s official, online and social channels, and will be live across various channels including TV and other digital platforms, in the coming few days.