The Major League Rugby (MLR) has obtained a brand new contract with the renowned IT and software development company, Globant.
The new agreement has authorized Globant as the official digital transformation and tech solution partner of MLR.
We are thrilled to announce our groundbreaking collaboration with @Globant.— Major League Rugby (@usmlr) November 9, 2023
Together, we aim to drive unparalleled innovation in sports technology, explore new ways to advance the game of rugby in North America, and enhance the MLR fan experience.
Marking our partnerships'… pic.twitter.com/2GHuMqhhuG
Through this pact, the company will be providing vital assistance to the league on both the technical and commercial frontiers, which will be a crucial step in refurbishing the competition’s Rugby Network streaming service.
In addition to providing fans with games and content, the recently redesigned streaming service will enable MLR to collect fan data, which will help the league to better understand its viewers.
Nic Benson, MLR’s Chief Executive, commented, “Globant is one of the leading drivers of innovation in the global sports industry, empowering teams and leagues to use technology to better engage with fans and enhance the day-to-day operations of teams.”
He further stated, “We’re excited about how this new partnership can transform what we do as a league, further establishing Major League Rugby as a forward-thinking league that is advancing the sport in the US.”
The software development and IT firm Globant has operations in the following countries such as Ecuador, Costa Rica, Argentina, Colombia, Uruguay, UK, Brazil, US, Canada, Peru, India, Mexico, Chile, Ecuador, Ecuador, Spain, France, Germany, Romania, Belarus, and Italy. Martín Umaran, Néstor Nocetti, Guibert Englebienne, and Martín Migoya created the company in 2003. Although its current headquarters are in Luxembourg, it was formed in Buenos Aires and primarily serves clients in the United States and the United Kingdom.