Eurosport India secures media rights to Afghanistan Cricket Board

The announcement marks a pivotal moment for cricket enthusiasts as they can anticipate comprehensive coverage of Afghan cricket events for the next four years on Eurosport.

The Warner Bros. Discovery subsidiary, Eurosport India, in collaboration with Firebird Universe, has secured the broadcast rights to the Afghanistan Cricket Board (ACB) until 2027. 

Commencing on February 27, the partnership between Eurosport India and the ACB will debut with an enthralling series as the Afghan cricket team takes on Ireland in Abu Dhabi. The series promises a riveting lineup, featuring a single Test match, three ODIs, and three T20I matches.

Ruchir Jain, Head of Distribution & Eurosport, South Asia, Warner Bros. Discovery, commented, “Afghanistan’s cricket team has demonstrated remarkable prowess on the global stage, particularly evident in their performance at the recent World Cup. We are thrilled to join forces with the Afghanistan Cricket Board and are confident that Indian cricket enthusiasts will thoroughly enjoy watching their games on Eurosport.”

Deepak Jaswani, Co-promoter of Firebird, the company that owns global media and broadcasting rights to all Afghanistan home cricket matches till 2027, said, “This partnership marks a significant milestone in our mission to promote cricketing excellence and foster global cricketing culture. With Eurosport India onboard, we are confident in delivering top-notch coverage of Afghanistan cricket to the passionate fans in India. Together, we look forward to elevating the viewing experience and showcasing the talent and resilience of Afghan cricketers on the world stage.”

Eurosport India’s distinguished track record solidifies its position as a premier broadcaster. Having previously covered notable cricket events, including the Afghanistan-Pakistan bilateral series in August 2023, Eurosport India brings a wealth of experience to the table. Moreover, the entity’s sports broadcasting pedigree extends beyond cricket, encompassing a diverse array of sporting events such as the Tokyo 2020 Paralympic Games, AFC Women’s Asian Cup 2022, MotoGP, and All Elite Wrestling (AEW).

With this partnership, cricket enthusiasts can look forward to unparalleled coverage of Afghan cricket. As Afghanistan continue to make its mark on the international cricketing stage, Eurosport India stands ready to bring the action to screens across the nation and beyond.

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