The sportswear giant, Puma has signed two of Indian cricket’s young prospects, Riyan Parag and Nitish Kumar Reddy, as brand ambassadors.
This strategic move has strengthened Puma’s connection with India’s burgeoning Gen Z audience and aligns with the brand’s long-standing commitment to nurturing young talent.
Both Parag and Reddy are known for their dynamic, attacking batting styles, which resonate with the youthful exuberance of Gen Z. The German sportswear brand recognizes their potential to be not only cricketing stars but also influential figures for the next generation of fans.
As part of the partnership, the young cricketers will join the Puma family and promote the brand’s footwear, apparel, athleisure, and accessories through various campaigns and initiatives.
Commenting on the endorsement, Riyan Parag, commented, “Joining PUMA is an incredible honour. I have always admired PUMA’s dedication to sports and their unwavering pursuit of excellence. Being part of a brand that champions performance and innovation is truly inspiring. I am excited to represent PUMA and hope to motivate young cricketers to follow their passion with the same commitment and enthusiasm that the sports giant embodies.”
Nitish Kumar Reddy, said, “The association with PUMA is a major milestone for me, and I am eager to represent the sports brand both on and off the field. I believe that together, we can achieve amazing things and inspire the next wave of athletes to follow their dreams with the same passion and commitment.”
Founded in 1948, Puma is a global leader in sports apparel and footwear, renowned for its cutting-edge technology and trendsetting designs. The brand empowers athletes to achieve their full potential by providing them with innovative performance gear.
Beyond cricket, the major sportswear player has recently expanded its global football presence by partnering with prominent clubs like Derby County FC (DCFC), Southampton FC (SFC) and RB Leipzig. In India, the Leaping Cat brand’s dedication to the sports scene is evident through its associations with star cricketers Virat Kohli, Harmanpreet Kaur, and Mohammed Shami. The brand further solidified this commitment by signing a multi-year deal to become the official kit sponsor of the Athletics Federation of India (AFI).