Puma ropes in Harmanpreet Kaur as its latest brand ambassador

Harmanpreet will promote the company's footwear, clothing, and accessories through a variety of events and campaigns all year long.

Harmanpreet Kaur, the captain of India’s women’s cricket team, has been named the newest brand ambassador by the sportswear company, Puma.

The company had previously released a mysterious teaser video of a player taking a stance at the crease and asked viewers to predict who would be the next brand ambassador for Puma. Puma monitored customer remarks on Twitter, Instagram, its own shopping site,, and physical stores.

Remarkably, based on the 5000 responses gathered over a 36-hour period, 80% of consumers believed the brand ambassador to be a male cricketer. In response, Puma released a film introducing Harmanpreet as its new brand ambassador, shattering stereotypes and forging a strong culture for female athletes in cricket and all sports.

According to the terms of the collaboration, Harmanpreet will promote the company’s footwear, clothing, and accessories through a variety of events and campaigns all year long.

Harmanpreet joins Puma’s prestigious roster, which features some of the most well-known athletes in the world of sports, like MC Mary Kom, Virat Kohli, Harleen Deol, Avani Lekhara, Usain Bolt, Neymar Jr., and Sunil Chhetri.

On the partnership, Harmanpreet Kaur, said, “Not many know that I hit my first ODI century in 2013 in a pair of PUMA boots that I received as a token of support in my early years from the brand. Exactly a decade now and I have been roped in as the face of PUMA. I am thrilled to join the biggest sports brand in the country with a star-studded roster. It’s heartening to see a brand such as PUMA support the growth of Indian women’s cricket; it’s crucial for bolstering progress. This is just the beginning and I am sure this association will encourage a lot of women who dream to make a career in cricket. I look forward to an exciting journey ahead.”

Commenting on the new association, Abhishek Ganguly, Managing Director, Puma India and Southeast Asia, said, “We are delighted to welcome skipper Harmanpreet Kaur into the PUMA family. The way she plays — bold and fierce cricket – she is the perfect fit for our brand which embodies the same qualities and ethos. As a brand, PUMA has always stayed ahead of the times and committed to support, celebrate and empower women in sports. This association is a massive step in that direction. Harmanpreet is a sporting icon and, with this partnership, we hope to inspire younger generations and help Indian women’s cricket reach greater heights.”

Related Articles

Latest Articles