The England and Wales Cricket Board (ECB) has announced an association with Compare the Market for the upcoming season of The Hundred.
In this multi-year arrangement, the online price comparison service has been named the principal partner of The Hundred. The third edition of the 100-ball tournament will kick off on August 1 with 68 fixtures played throughout the men’s and women’s events.
With this development, Compare the Market has replaced Cazoo as the principal partner and will be receiving rights over the perimeter LED, boundary rope and stumps throughout the duration of the partnership.
In addition, the UK-based entity will also receive the privilege of ticketing and hospitality rights along with access to players.
Managing Director of The Hundred Sanjay Patel said, “Compare the Market are one of the most recognisable UK brands.
“They will add even more fun and entertainment to go alongside the world-class cricket on show, and that is what The Hundred is all about.
“This partnership will spread the reach of cricket to more families across England and Wales, and we are looking forward to what Compare the Market has in store for the third edition of the competition in August.”
Chief Executive Officer of Compare the Market Mark Bailie added, “Bringing together our entertaining brand with one of the most entertaining sports is an exciting partnership and we’re looking forward to revealing the plans we have in place to support this year’s competition and beyond.”
Compare the Market, established in 2006, is a subsidiary of the BGL Group and headquartered in Peterborough, London.
In the previous month, The Hundred also partnered with the home of chai and desi street food, Chaiiwala.