The DP World Tour has secured a new multi-year partnership with the multinational bank, Standard Chartered. With this agreement, the company has been labelled as the associated partner and the official banking partner of the DP World Tour.
The bank, which has a presence in 59 global markets and is based in London, will receive exposure through the tour’s media and digital platforms, in addition to access to the tour’s hospitality services and exclusive Pro-Am experiences at competitions.
Moreover, Standard Chartered will also be named as the official tournament partner at the Rolex Series event, the Singapore Classic. This provides the company with more potential for on-course marketing, in addition to golf clinics organised by DP World Tour specialists at these competitions.
Simon Cooper, CEO of Corporate, Commercial & Institutional Banking and CEO of Europe & Americas, Standard Chartered, said, “We’re delighted to be partnering with the DP World Tour, the Singapore Classic and the BMW PGA Championship. Standard Chartered has a presence in Europe and the Americas, Asia, the Middle East and Africa, and through these tournaments, we will be able to offer exclusive golf experiences to our clients in several of the bank’s key markets. We’re also looking forward to working closely with the DP World Tour on joint sustainability initiatives throughout our partnership.”
The tour’s Green Drive sustainability strategy, which pledges the tour to accomplish net zero carbon emissions by 2040, will be a crucial component of the cooperative agreement, with both groups joining forces on initiatives that will assist the tour’s Green Drive sustainability policy.
Guy Kinnings, Deputy Chief Executive and Chief Commercial Officer of the DP World Tour, commented, “Standard Chartered is a global business with a presence in 59 of the world’s most dynamic markets. The DP World Tour’s truly global footprint and golf’s growing popularity, made us an attractive proposition to further build their brand across the globe, as did the fact that sustainability is such an important priority for both organisations.”
The DP World Tour is in the UAE this week, concluding a four-week tour that began with the Hero Cup in Abu Dhabi.