Magyar Telekom, the Hungarian telecommunications service provider, has announced a partnership with Dominik Szoboszlai, the captain of the Hungarian national football team and Liverpool FC (LFC) sensation.
Szoboszlai took to his Instagram story to share the news of this partnership.
The association will focus on encouraging Hungarians not to give up despite difficult circumstances and they are capable of fulfilling their goals. The two parties will work together to create a series of campaigns and initiatives that will promote the above message.
Deputy Chief Commercial Officer of Magyar Telekom, said, “With the campaign, we want to tell the population not to give up, they are capable of achieving their goals. We believe in the power of communication and believe that a big brand like Magyar Telekom has a social responsibility to support and inspire people. Our long-term goal is to tune Hungary with the help of digitization: to give support and digital goodies to customers, which they can use to make their lives better.”
Speaking about this deal, the CEO of Magyar Telekom, Tibor Rékasi, said, “It is true for both sport and digitalization that we can develop with consistent steps. The example of Dominik Szoboszlai showed the whole world that even as a Hungarian it is possible to reach the top league, with determination and perseverance all obstacles can be overcome. Through our cooperation, we want to inspire people to trust themselves and take the first steps towards their goals, because they can do it.”
Adding his thoughts about the association, Dominik Szoboszlai, said, “I am very happy that I can be the face of this campaign and that this is the start of my many years of cooperation with Magyar Telekom. It’s a message I can really relate to. It is also a good opportunity for me to speak to the Hungarian people and encourage them to notice the opportunities in their own lives. Just as they believe in me, I also believe in them that they can achieve their dreams.”
Magyar Telekom is a leading Hungarian telecommunications company, offering a wide range of services for individuals and businesses providing mobile phone plans, landlines, internet access, TV packages, and even IT solutions – all under the Telekom brand.
Dominik Szoboszlai, a versatile midfielder for the Reds, has quickly become a key contributor under Jurgen Klopp. The Hungarian captain has already chipped in with six goals and four assists in all competitions in the current season. With Szoboszlai’s creativity in midfield, Liverpool are currently chasing a quadruple, having secured the Carabao Cup and remaining in contention for the Premier League, FA Cup, and UEFA Europa League.