The ICC Men’s T20 World Cup 2024, broadcast exclusively on Disney Star, has secured an impressive lineup of 19 sponsors.
This diverse group includes Dream 11, Maruti, Association of Mutual Funds in India (AMFI), Parle Products, Bharat Petroleum (BPCL), Haier, ICICI Bank, Jockey, KP Group, Reliance Retail, Samsung India, Housing.com, Jaquar Group, Castrol, Kent RO, TVS Eurogrip, Macho Hint, McNroe, and Vimal showcasing the tournament’s broad appeal and significant stature in the cricketing world.
Ajit Varghese, Head of Network – Ad Sales at Disney Star, commented, “We are excited to welcome our esteemed sponsors for the ICC Men’s T20 World Cup 2024 across Star Sports and Disney+ Hotstar. The continued support from renowned brands underscores the immense appeal and significance of this tournament. This diverse group of sponsors demonstrates the enduring popularity of cricket and the strategic importance of sports consumption and innovative content delivery. As we gear-up for this grand event, we eagerly anticipate an exhilarating celebration of cricket that will unite passionate fans and players from around the world.”
All matches will be aired exclusively on the Star Sports Network, with the added convenience of free streaming on Disney+ Hotstar.
Further amping up the anticipation, Star Sports has launched a captivating ad film for the World Cup. The film beautifully captures the spirit of cricket, showcasing the unwavering dedication of fans from all walks of life – youngsters honing their skills and seasoned veterans reliving their passion for the game.
The highly anticipated T20 World Cup kicks off on Sunday, June 2 with the United States taking on Canada at 6 AM IST. The Indian team will kick off its campaign on Wednesday, June 5 against Ireland at the Nassau County International Cricket Stadium at 8 PM IST.