The American airline brand, Delta Air Lines has announced its partnership extension with the home stadium of Los Angeles-based ice hockey and basketball teams, Crypto.com Arena.
As per the extension, the airline entity will continue to serve as the founding partner of Crypto.Com Arena. Along with the renewal, the Atlanta-based company will also retain the title as the official airline carrier of the stadium as well as the National Hockey League (NHL) team, Los Angeles Kings (LA Kings).
The agreement with the stadium first came into existence in the year of 2011.
Delta as a brand will continue to get lots of benefits from indoor and outdoor signage in and around the venue.
The deal was negotiated with Anschutz Entertainment Group (AEG), which owns the venue, and was brokered by that company’s AEG Global Partnerships division.
Furthermore, the stadium’s freshly rebuilt Chairman’s Club hospitality area, which will now be known commercially as the Delta Sky360° Club, has been acquired by AEG who got the naming entitlement.
Currently, the Crypto.Com Arena is the home stadium of the NHL team, LA Kings, the National Basketball Association (NBA) team, Los Angeles Lakers, and the Women’s National Basketball Association (WNBA) team, Los Angeles Sparks.
Founded in 1925, Delta Air Lines is an American airlines company, that is currently headquartered in Atlanta, Georgia, United States. The airline, along with its subsidiaries and regional affiliates, including Delta Connection, operates over 5,400 flights daily and serves 325 destinations in 52 countries on six continents.