The Indian ed-tech giant, BYJU’S, has announced the US-based sports consulting firm, ITW Sports Inc, as its official global activation partner for the ICC Cricket and FIFA Football World Cup. ITW played a prodigious role in BYJU’S esteemed agreements with the Board of Control for Cricket in India (BCCI) and the International Cricket Council (ICC).
This development is followed by BYJU’S joining the upcoming Qatar World Cup 2022 as the official sponsor along with a three-year collaboration with the ICC, which allowed the Bangalore-based company to team up with ICC events till the end of 2023 including the ongoing ICC Men’s T20 World Cup 2022.
Commenting on the enriching partnership between ITW and BYJU’S, Nikhil Vyas, Founding Partner, ITW Universe & CEO ITW Sports Inc. USA, said, “ITW and BYJU’S share a long-standing relationship and we are proud of the work we have done to find the right platforms in international cricket and football for BYJU’S to achieve the global brand objectives.
“Our expertise in sports as well as our intrinsic knowledge of our brands and the sports environment is key to our successes. We are excited about the activation around two of the world’s most viewed events and confident of delivering successful campaigns for BYJU’S,” Vyas concluded.
The activation of the ongoing T20 World Cup will be helmed by the Indian office of ITW while the FIFA World Cup activation will be handled by the US office.
In its fruitful association with the FIFA World Cup and ICC events, BYJU’S is entitled to in-venue assets, broadcast, and digital rights.
Speaking on the deals in the international sports circuit, BYJU’S Marketing Head, said, “Our sponsorship deals in International Cricket and Football have given us great visibility and have helped position BYJU’S become a household name in India. We plan to scale it up and reach the world’s largest sports fan base with the Qatar FIFA World Cup. ITW Sports has been our sponsorship agency partners since the start of the brand journey and has helped facilitate and execute most of our sports partnerships, we are confident that they will continue to deliver the ambitious brand objectives set out for the upcoming cricket and football world cups,”