One of the global leading EdTech companies, BYJU’s has been appointed as the official sponsor of the FIFA World Cup Qatar 2022. Through this development, BYJU’s has become the first EdTech company to sponsor this iconic event globally.
As per the agreement, BYJU’s will curate unique promotional campaigns to engage with football fans around the globe. The company’s logo will also be featured on the marks, assets and emblems of the FIFA World Cup Qatar 2022. In addition, the Indian company will also create creative educational content.
Kay Madati, FIFA’s Chief Commercial Officer, said, “FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like BYJU’S, which is also engaging communities and empowering young people wherever they may be in the world.
“We look forward to supporting the promotion of BYJU’S educational learning opportunities, as well as having them join the global drumbeat of excitement for the FIFA World Cup 2022 through its association with this groundbreaking tournament.”
Byju Raveendran, BYJU’S founder and CEO, said, “We are excited to be sponsoring the FIFA World Cup Qatar 2022™, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at BYJU’S hope to inspire the love of learning in every child’s life through this partnership.”
Headquartered in Bengaluru, India, BYJU’s has 150 million learners across the globe and has been leading in personalised, tech-driven and engaging educational content and facilities. The entity provides to an extensive community of students globally from K-12 and competitive exam preparation to early learning and coding to professional upskilling courses. BYJU’s has its offices in 21 countries and products in more than 120 countries.
BYJU’s has shown a massive interest in sponsoring sports teams and competitions. The Indian EdTech company inked a jersey sponsorship deal with the Board of Control for Cricket in India (BCCI) in 2019. Recently, BYJU’s signed a contract extension with the BCCI till 2023. In September last year, BYJU’s also renewed its partnership with the Indian Super League (ISL) club, Kerala Blasters.