The American sportswear brand, New Balance, has been taken over by the Delhi-based, BrandMan Retail to represent and grow its presence in India. The association will see BrandMan using an omnichannel format of retail, with presenting and selling, New Balance’s key products, which include various performance-orientated shoes and apparel.
BrandMan has commenced the expansion of New Balance by setting up retail stores in Select Citywalk mall in Delhi, Mall of India in Noida, and Alpha One Mall in Ahmedabad.
Apart from this, New Balance will partner up with some leading retail players in the market like Shoppers Stop, Lifestyle, Kapsonsamong, and others, which will see New Balance leading up to 35 points of sales across India by March 2022.
While it will also mark its presence in online retail, selling its products on BrandMan’s website as well as Nykaa and Tata CLiQ.
Speaking on the occasion, Ms. Kavya Malhotra, Chairman at BrandMan Retail Pvt Ltd said: “We are excited to work closely with New Balance to grow their footprint in India. It is undoubtedly an iconic brand synonymous with performance and aesthetic which we are very proud to associate with. With the growing focus on sports and fitness, we feel there is huge potential in expanding the brand’s presence across the country with a long-term sustainable growth strategy.”