The partnership, built on similar ideals on both sides, will assist the club, the players, and the enthusiasts. The brand and BVB both have a solid history and the confidence to embrace and promote change.
With its solid foundations and reputation for nurturing young sporting talent, BVB works to turn its players into all-around superstars. With the goal of being the go-to e-bike manufacturer, TENWAYS was created by a serious group of cyclists with over 20 years of expertise in bike development, so it too has a solid foundation.
The players of BVB will benefit from utilising the brand’s eco-friendly, energy-efficient e-bikes on the team’s grounds and across Dortmund. The players will also be able to conserve energy when necessary and release even more uplifting energy during the season’s pivotal matches with the help of this power-assisted transport enhancement.
Furthermore, TENWAYS will also have its name on the outer advertising boards at home games in addition to the players’ e-bikes.
Amir Fazeli, General Manager of TENWAYS, said, “BVB is more than just a soccer club. It has an enormous appeal. It stands for dynamism, emotionality, and cohesion. In its more than 100-year history, the club has constantly changed, yet it has always remained true to its principle: People are at the center. I was able to experience this myself during my visit to Signal Iduna Park. We were warmly welcomed and experienced an unforgettable day there.
“At TENWAYS, the customer is also our focus! Everything we do and undertake is geared toward providing the customer with an unforgettable experience. BVB’s style of play is offensive, bold, and creative. That’s exactly how we develop our products, we want to break new ground, always focusing on the needs of our customers.”
Carsten Cramer, Managing Director of Borussia Dortmund, commented, “We are delighted to welcome TENWAYS as a new partner and look forward to working closely together in the future. TENWAYS develops and produces high-quality e-bikes to make cycling an enjoyable and sustainable lifestyle. This fits in with Borussia Dortmund’s ambition to strengthen sustainable mobility.”