The popular Argentine football club, Boca Juniors have announced a sponsorship agreement with the web-based bookmaker, Betsson.
¡Todo cerrado! 🔥👕 https://t.co/V7cZy8dJJ5
— Planeta Boca Juniors (@PlanetaBoca) June 25, 2023
Betsson is an online gambling corporation that operates more than 20 online gaming brands, which involves Betsson, Betsafe, and NordicBet, and offers casino, poker, bingo, sports betting, and scratch cards.
As part of the deal, the brand will have its logo on the club’s shirt. According to local media, Betsson will pay $7.5 million to have its logo on the front of Boca Junior’s matchday jersey for the next 18 months. Betsson will become Boca’s first jersey sponsor since July 2022.
Betsson was introduced as the new jersey sponsor of Boca Juniors during a testimonial match for club hero Juan Román Riquelme, which was played at the La Bombonera Stadium, with one of the greatest football players of all time, Lionel Messi in attendance.
Betsson Group, CEO, Jesper Svensson, commented, “This is a historic match that will remain engraved in the hearts of all Boca Juniors fans and soccer lovers. The sport and soccer in particular are in Betsson’s DNA; That’s why not we could be left out of such a significant and important for the club with the most titles and most popular in the Argentina.”
Betsson is expanding its presence in the AFA Primera Division, where the bookmaker has previously sponsored Racing Club.