The international football governing body, FIFA has announced a partnership with BMO for the 2023 FIFA Women’s World Cup in North America.
As part of the deal, the brand has been designated as an official supporter of the upcoming FIFA event.
Aligned with our commitment to equity in sport, we’ve been named an Official Supporter of the @FIFAWWC and the Official Bank of the @CNationsLeague Finals & Gold Cup. We look forward to inspiring a new generation of women players on the world stage! https://t.co/QmbzRbPYBC pic.twitter.com/EzScaijvH7
— BMO (@BMO) June 27, 2023
The alliance exemplifies the bank’s dedication to sports equity by removing obstacles to inclusion and promoting the game’s growth, further solidifying BMO’s position as The Bank of Football. BMO will support the best athletes from around the globe as they participate in Australia and New Zealand from July 20 through August 20 for the FIFA Women’s World Cup 2023, which will be watched by football fans from all throughout North America.
FIFA Chief Business Officer, Romy Gai, said, “We are delighted to welcome BMO as a Tournament Supporter for the FIFA Women’s World Cup 2023. BMO’s commitment to women’s sports aligns perfectly with FIFA’s vision of promoting empowering female athletes and making this tournament one of the greatest women’s sports events in history.”
Catherine Roche, Chief Marketing Officer at BMO, said, “BMO is The Bank of Soccer, and this historical partnership reflects our commitment to growing the game across North America. As one of the world’s largest sporting events, the World Cup is the perfect platform to help create equal opportunities in sport and inspire a new generation of women players, leaders, and coaches to reach their full potential – on and off the field. Through this partnership we continue to live our Purpose, to Boldly Grow the Good in business and life.”
In accordance with the agreement, BMO will also serve as the official bank for the 2023 CONCACAF Nations League Finals and the CONCACAF Gold Cup, the organization’s premier men’s national team event. The United States was declared the winner of the Nations League Final on June 18 after a thrilling final match between Canada and the United States.
The creative strategic relationship between FIFA and CONCACAF, which includes the two organisations working together to market important international football properties in the area leading up to the FIFA World Cup 2026, is the foundation for the exciting partnership between CONCACAF and BMO.
This summer, the 2023 Gold Cup is underway and will last through July 16. Games will be played in a number of significant BMO markets, notably Toronto (BMO Field), Los Angeles, Chicago, San Francisco, Phoenix, and Dallas. CONCACAF’s top men’s national team will be determined by the final, which will be played on Sunday, July 16, in Los Angeles.
CONCACAF Chief Commercial Officer, Heidi Pellerano, said, “We are extremely pleased to welcome BMO as an official partner of CONCACAF for our men’s national team competitions, including the recent CONCACAF Nations League Finals and our 2023 CONCACAF Gold Cup which is currently underway. BMO has an excellent track record of investing in our sport, and we believe the significant regional and international platform provided by our tournaments will make this a partnership that is truly of mutual benefit.
“I also want to thank FIFA for collaborating in our approach to BMO, which provides a very positive example of how we are working together to market the very best Concacaf football in the build up to what will be a tremendous FIFA World Cup in 2026.”