The Indian apex cricket governing entity, the Board of Control for Cricket in India (BCCI) has affirmed its association with the online fantasy sports portal, Dream11.
In this arrangement, Dream11 has been announced as the new Team India lead sponsor for the duration of three years. Dream11’s branding will be featured on the front of the Indian team’s jerseys, as per the pact.
The collaboration between the two entities involved will kick off with the Test series against West Indies, which will also mark India’s first campaign in the ICC World Test Championship 2023-25 cycle.
Commenting on the partnership, Mr Roger Binny, BCCI President said, “I congratulate Dream11 and welcome them on board again. From being BCCI’s official sponsor to now being the lead sponsor, the BCCI-Dream11 partnership has grown from strength to strength. It is a direct testament to the trust, value, potential and growth that Indian Cricket offers. As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities and I am confident that this partnership will help us elevate the fan engagement experience.”
Commenting on the partnership, Mr Harsh Jain, Co-Founder & CEO, Dream Sports said, “As a long-standing partner of BCCI and Team India, Dream11 is thrilled to take our partnership to the next level. At Dream11, we share our love for cricket with a billion Indian cricket fans, and it is a matter of pride and our privilege to become the lead sponsor for the National team. We look forward to continue supporting the Indian sports ecosystem.”