The Indian apex cricket governing entity, the Board of Control for Cricket in India (BCCI) has announced a sponsorship deal with Sintex ahead of the second season of the Women’s Premier League (WPL).
In the deal brokered by ITW, the brand has been named WPL’s associate partner from 2024 to 2027.
With a robust dedication to development and sustainability, Sintex has been a prominent producer of a wide range of plastic products in India for the past 50 years, offering liquid storage solutions to billions of people.
Roger Binny, President of BCCI, said, “We are thrilled to welcome Sintex on board as an Associate Partner for the TATA Women’s Premier League. Their commitment to innovation, sustainability, and empowering women align perfectly with the values of the WPL. This partnership will not only provide valuable support for the league but also inspire young girls across India to pursue their dreams in cricket.”
Jay Shah, Honorary Secretary, BCCI, commented, “The BCCI is pleased to have Sintex join us on our journey to promote and nurture women’s cricket in the country. This partnership reflects our collective vision to provide a platform for women cricketers to showcase their talent and inspire the next generation of players. We look forward to a successful collaboration with Sintex in the coming years.”
Ashish Prasad, CEO, Sintex by Welspun, said, “We are excited to come on board as the Associate Partner for the WPL. At Sintex, we hold dear the values of empowerment, equality, and celebrating excellence. Sponsoring the WPL is a natural extension of these values, which is why we are backing women’s cricket in India. As we reinvigorate the iconic brand Sintex, we believe this association will further deepen our relationships with millions of families across India, who live and love Cricket.
“It’s our way to encourage & empower women across all fields to step ahead of the crease, take charge & WPL provides a superb platform to live this idea nicely. Sintex wishes all the cricket lovers and players, the very best for this sporting season and beyond.”
The second season of the premier women’s T20 league is all set to begin on February 23, with defending champions Mumbai Indians (MI) taking on Delhi Capitals (DC).