The Bangladeshi apex cricket governing body, the Bangladesh Cricket Board (BCB) has announced a multi-year collaboration with the beverage giant, Coca-Cola.
As part of the deal, Coca-Cola has been named the official kit sponsor for the women’s national cricket team from March 1, 2024, to July 31, 2027.
The association represents a big step forward in Coca-Cola’s efforts to encourage sports and empower women in Bangladesh.
In addition, Coca-Cola has also been named the official beverage partner for all formats and categories, which include the men’s team, women’s team, and U-19 teams till February 28, 2026.
Ju-un Nahar, Managing Director at Coca-Cola Bangladesh, said, “Sports holds immense power to unite people, and this partnership with the Bangladesh Cricket Board provides us with a unique opportunity to blend our brand affinity with the fervor for Cricket. With the sponsorship of the national women’s cricket team and providing support to all levels of cricket, we aim to promote inclusivity and encourage more women to pursue their passion for cricket and sport in Bangladesh.”
As part of the deal, Coca-Cola will also support players, staff, and spectators with beverages during all games and events as the official beverage partner.
BCB CEO, Nizam Uddin Chowdhury, said, “We are proud to have Coca-Cola as our kit sponsor and official beverage partner. This partnership aligns perfectly with our vision to elevate women’s cricket and nurture talent at all levels.”
Coca-Cola’s involvement in major sporting events is a historical practice. Coca-Cola has a global commitment to sponsoring athletic events and organisations. The brand’s cooperation with the BCB demonstrates its commitment to sports and creating a positive impact.