The Major League Baseball (MLB) team, Atlanta Braves have signed the dotted lines with the American cement and concrete manufacturing brand, QUIKRETE.
Following the partnership, QUIKRETE has been named the official jersey patch partner of Atlanta Braves for the next five seasons. The new jersey patch will be seen for the first time when the Braves will be facing Seattle Mariners.
Through this association, the branding of the company along with the famous yellow bag will be stitched on the Braves’ jersey sleeve.
As part of the team’s extensive agreement, QUIKRETE will maintain a strong brand presence at Truist Park, on the Braves Radio Network, and at CoolToday Park, the team’s spring training facility in North Port, Florida.
Derek Schiller, President and CEO of the Atlanta Braves, said, “Our expanded partnership with QUIKRETE ushers in a new era for our team, as this will be the first time in the organization’s 152-year history that our jerseys will feature a sponsored logo. With the visibility of this opportunity, it was important for us to engage a trusted partner, industry leader, and a company with a history of supporting the Braves and the Atlanta community.”
Will Magill, CEO of QUIKRETE, said, “We are proud to have our hometown team wear our iconic yellow bag QUIKRETE logo on their sleeve. It’s exciting to deepen our relationship with the Atlanta Braves as we work to connect with Braves Country and Major League Baseball fans through this first-of-its-kind partnership.”
Founded in 1940. QUIKRETE is a leading American company that supplies construction-related materials which include cement and concrete materials that are used in constructing buildings. The entity is currently headquartered in Atlanta, Georgia, United States.