Following the deal, the brand will serve as the new principal and front-of-shirt partner.
Aston Villa have agreed a multi-year partnership with BK8, which sees the brand join as the new Principal and Front of Shirt Partner.— Aston Villa (@AVFCOfficial) June 22, 2023
With this new announcement, the betting platform will have its logo emblazoned on the front of Villa’s jerseys until the end of the 2025/26 season. Moreover, it has also pledged to give back to charity.
The club’s third kit, which will be unveiled later this summer, will see BK8 make a donation to a local charity in Birmingham for every adult third shirt sold. The move follows BK8’s previous involvement with charities and activities addressing mental health awareness over the last two years, and this is the first of many collaborations with the club.
BK8 EMEA Managing Director Michael Gatt, said, “We are really delighted to be able to announce our support for local charities as part of our exciting new partnership with Aston Villa. Being able to give something back to the supporters for their dedication is a hugely significant part of the reason we want to be involved with a prestigious institution, which is what Aston Villa Football Club are.
“As a brand working in football for the last few years, we have committed to working closely with our partners’ local community initiatives and ensure we continue our commitment to delivering on our ambitions in this area. Over the next three years of this deal we will work tirelessly to make an impact in this area with a number of programmes across the region that engage with Villa supporters locally but also on a global scale.”
An Aston Villa spokesperson said, “Through this partnership with BK8 we look forward to exciting collaborations together that will help to grow both brands, particularly within Southeast Asia.”
Throughout the collaboration, the company will also invest in many brand activations, which the company feels will demonstrate its support to several local philanthropic causes in and around Birmingham. The agreement also includes numerous marketing assets, such as advertising assets at Villa Park that will be distributed to charitable organisations to broadcast promotional messages during the season.