AS Roma Women establish commercial ties with Harmont & Blaine

As part of the deal, Harmont & Blaine has been labelled as the official style partner of AS Roma Women’s first team.

The Serie A Femminile team, AS Roma Women have announced a partnership with Harmont & Blaine, an Italian high-end, smart-casual clothing company.

As part of the deal, the brand has been labelled as the official style partner of the women’s first team.

Harmont & Blaine, which is well-known for its Dachshund mascot, has been onboarded to supply clothing for the players, technical personnel, and management. The partnership has already been unveiled during the Italian Super Cup final against Juventus on January 7.

The brand is set to provide a range of formal wear and kits that are motivated by the passion and determination of the female Italian champions. Along with this, the high-performance technical fabric is being used to produce the clothing, which has unique elements evoking the club’s colours.

The outfit includes a cushioned soft-shell parka, a blazer/trouser suit in a crease-resistant jersey, a quilted down vest, a poplin shirt, a pure wool sweater, a t-shirt, and cashmere and cotton socks. In addition, two more polo shirts are included in the clothing set for technical staff members in the menswear line.

Furthermore, AS Roma’s logo and the company’s iconic dachshund, the Blaine is embroidered into the clothing. Through this agreement, Harmont & Blaine will become heavily active in women’s sports by backing players’ official appearances and initiating a range of projects and ad hoc material involving the club’s stars, including photoshoots, advertising campaigns, and event participation.

Michael Wandell, Chief Commercial & Brand Officer of AS Roma, said, “We’re delighted to announce this partnership with one of the most popular ‘Made in Italy’ brands that truly represents the Mediterranean lifestyle. This new deal is further validation of the growing interest in women’s football and our incredible athletes. With the successes they have achieved, they continue to attract the power of an ever-growing audience and prestigious new partners.”

Paolo Montefusco, Founder and CEO of Harmont & Blaine S.p.A., said, “As a fan of top-quality sport, I can confirm that we’re very happy about taking on this partnership with AS Roma, who represent sporting excellence in Italy and the world. Above all, this is a clear example of our shared positive values, such as loyalty, teamwork, and everyday commitment.”

Related Articles

Latest Articles