The Australian Olympic Committee (AOC) has secured a partnership with the Australian infant food producer brand, Bellamy’s Organic.
With this agreement, Bellamy’s Organic has been named the official partner of the Australian national Olympic contingent for the upcoming Paris Olympics 2024.
The AOC has welcomed @BellamysOrganic, a leading provider of premium organic childhood nutrition products, as an Official Partner of the Australian Olympic Team for the Paris 2024 Olympic Games.
— AUS Olympic Team (@AUSOlympicTeam) January 24, 2024
👉 https://t.co/O1fPkw0hdI pic.twitter.com/pdSI25VhhZ
The pact will enable the Australian company to activate certain effective marketing initiatives such as influencer and media events, public relations, and digital and social activity regarding the marquee Paris 2024 Olympic Games.
Expressing his delight at this new deal, Matt Carroll, Chief Executive, AOC, said, “Through the valuable support of companies like Bellamy’s Organic, Australia’s athletes get the opportunity to proudly represent their country and realize their dreams on the world’s biggest stage, the Olympic Games. The ability for our athletes to compete on the world stage in their respective fields in Paris, and be cheered on by millions of Australians is only possible through the support of partners like Bellamy’s Organic.”
Claire Vanderstoel, General Manager of Marketing at Bellamy’s Organic, commented, “Bellamy’s Organic is delighted to support the Australian Olympic Team and to champion the cause of childhood nutrition. We believe that the values exemplified by Australia’s athletes – excellence, integrity, and dedication – resonate with our brand ethos.”
Formerly a fully owned subsidiary of Bellamy’s Australia, Bellamy’s Organic is an Australian company that produces organic infant formula and baby food. China Mengniu Dairy purchased Bellamy’s Organic in 2016. The brand was formed in 2003 and is currently headquartered in Launceston, Australia.